Journal of Information Technology Impact
نویسنده
چکیده
This paper proposes a new conceptual model that represents the factors that determine user’s online trust. The model is constructed after in depth analysis of trust in sociological, physical, and electronic environment. The represented model also incorporates the theoretical and empirical studies related to trust in physical and electronic environment from online user and business perspective. The model can be used either to enhance online user’s trust in online business or to identify the e-areas that need improvement in order to compete with physically present businesses and established online merchants.
منابع مشابه
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